Small Business News Friday 10-20-17


Evolving with Subramanian Swamy – A roller coaster ride Book review — bkumarauthor

Publisher Roxna Swamy Package Dimensions 22.4 x 14.9 x 2.7 cm Roxna Swamy Evolving with Subramanian Swamy – A roller coaster ride Biography of Dr. Subramanian Swamy, written by his wife Dr. Roxna Swamy, is bound create considerable interest and anxiety. His deep involvement during the critical phases of India’s modern history, his enmity […]

via Evolving with Subramanian Swamy – A roller coaster ride Book review  — bkumarauthor

demonetisation phenomenon book review 


Publisher: bloomsbury publishing
Edition: Paperback
Language: English
No. of Pages: 272
Publish Date: 2017-10-10

About The Book

Confused about Demonetization? Not really sure what it was about? Do you have avague idea but are not sure about certain aspects?

Then this is the book for you.

Discover the answers to all your queries here, as we explore:

-Job prospects after demonetization

-What demonetization means for you as a layman

-Whether demonetization spells well for all economic classes

India’s infrastructural support f or a digital economy

-The reforms needed to support demonetization

-Its impact on sectors as different as retail, real estate, telecom and banking

The storm that swept away all your old currency may have settled down but thelandscape it has left behind is a changed one. Inspiring not just a backlash and intensedebates but new start-up opportunities, demonetization is still not ready to be relegatedto the trash can of…

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How do I create a truly innovative product?

A Better Man

One of the most prevalent questions business owners, marketers, and entrepreneurs agonize over is “How do I create a truly innovative product?” Most think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. But if we look back at some of the most innovative brands of recent decades—Zappos, Virgin, Cold Stone, Walt Disney, Hotmail, and more—we find that they actually didn’t invent a thing.

Rather, they introduced a product that reinvented the established norms of their market, which created the excitement and buzz that would propel them to their present-day success.

Reinvention is about creating a new solution to a problem by matching existing technologies to current and emerging consumer behaviors. The goal is not to invent or to become a pioneer (which is what people tend to associate with innovation); the goal is to take…

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