Publisher Roxna Swamy Package Dimensions 22.4 x 14.9 x 2.7 cm Roxna Swamy Evolving with Subramanian Swamy – A roller coaster ride Biography of Dr. Subramanian Swamy, written by his wife Dr. Roxna Swamy, is bound create considerable interest and anxiety. His deep involvement during the critical phases of India’s modern history, his enmity […]
One of the most prevalent questions business owners, marketers, and entrepreneurs agonize over is “How do I create a truly innovative product?” Most think innovation is synonymous with invention—and that to move the needle, we need to come up with a shiny new product, market, or idea. But if we look back at some of the most innovative brands of recent decades—Zappos, Virgin, Cold Stone, Walt Disney, Hotmail, and more—we find that they actually didn’t invent a thing.
Rather, they introduced a product that reinvented the established norms of their market, which created the excitement and buzz that would propel them to their present-day success.
Reinvention is about creating a new solution to a problem by matching existing technologies to current and emerging consumer behaviors. The goal is not to invent or to become a pioneer (which is what people tend to associate with innovation); the goal is to take…
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